It’s no secret, that many companies are giving up graphic designers services, that could help them to unify the brand and its proper visual communication. They seem to have a lot of cheap or free options that are able to influence the target group. After all, there is a PowerPoint or websites offering ready-made logo […]

BRANDING OPINION 10 business lessons for brand success BY: ANDY REID | 19 MAY 2015 15:11 The Vespa has always been an object of great admiration. But when I first brought Vespas to South Africa, turning that admiration into sales proved to be a challenging journey. Only by completely transforming my business strategy, was I able to […]